Rural marketing - VHS

Social maketing and Marketing for Non-Profit Organisations - VHS

Marketing Ethics - Ramki / VHS

Hi Tech product Marketing & Concepts Marketing - Bala

CRM -Bala

e-Commerce - Bala

 

 

RURAL MARKETING. Reading

Article: http://www.business-standard.com/common/storypage_c.php?leftnm=10&autono=308846

Article: http://www.ficci.com/media-room/speeches-presentations/2007/may/rural/Chandramouli.pdf

Article: Rural Marketing Indian Experiences : ICFAI

 

Sessions on 6th February and 7th February : Case: LG Targets Rural : Reading Rural Marketing - Indian Experience

 

 

Session on 19th and 21st by prof.Bala

 

M

 

#

 

Topics

 

S

 

#

 

Date &

 

Time

 

R: Readings / C: Cases

 

(D: Discussion P: Presentation)

 

1

 

(i) Marketing of Hi-Tech Products & Software

 

 

 (ii) Concept, Consultative & Solution Selling

 

1

 

19.2.08

 

9.15 -10.15 AM

 

R1(D). High Technology Marketing : Conceptualization & Case Study (Vikalpa) – 19 Pages.

 

R2 (D). Note on Innovation Diffusion : Rogers’ Five Factors (HBS) – 6 Pages.

 

2

 

19.2.08

 

10.30-11.30 AM

 

R3 (D) . Break Free from the Product Life Cycle (HBR) – 10 Pages.

 

R4 (D) . Has Apple Hit the Right Disruptive Notes? (HBS & Innosight) – 2 Pages.

 

3

 

19.2.08

 

11.45AM-12.45 PM

 

R5 (D). Solving the Solutions Problem (McKinsey) – 9 Pages.

 

R6 (D) . Consultative Selling by Mark Hanan – 7 Pages.

 

4

 

21.2.08

 

9.15 -10.15 AM

 

C1 (P) . Sony AIBO : The World’s First Entertainment Robot (HBS) – 26 Pages.

 

5

 

21.2.08

 

9.15 -10.15 AM

 

C2 (D). Siebel Systems – Anatomy of a Sale, Parts 1 & 2 (HBS) – 13 (9+4) Pages.

 

6

 

21.2.08

 

11.45AM-12.45 PM

 

C3 (P). Documentum Inc. (HBS) – 20 Pages.

 

 

 


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